Shein

SHEIN is a global online fashion and lifestyle retailer committed to “making the beauty of fashion accessible to all.”
Their product range covers women’s, men’s, children’s clothing, as well as accessories, beauty items, home décor, and more.
Their business model emphasises speed, low prices, and high product variety: they use an “on‑demand” production approach, responding rapidly to customer data and trends rather than large upfront forecasts